@font-face{font-family:Outfit;src:url('/wp-content/uploads/xatet-services/20261025/_comun/assets/outfit-400.woff2') format('woff2');font-weight:400;font-display:swap}@font-face{font-family:Outfit;src:url('/wp-content/uploads/xatet-services/20261025/_comun/assets/outfit-700.woff2') format('woff2');font-weight:700;font-display:swap}
:root{--yellow:#fdfd3e;--black:#000;--soft:#0d0d0d;--text:#fff;--muted:#b7b7b7;--line:#303030}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:22px}body{margin:0;background:var(--black);color:var(--text);font:400 17px/1.55 Outfit,Arial,sans-serif}button{font:inherit}a{color:inherit}a,button,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,summary:focus-visible{outline:2px solid var(--yellow);outline-offset:5px}.skip{position:absolute;top:-90px;left:16px;z-index:10;padding:10px 14px;background:var(--yellow);color:#000}.skip:focus{top:12px}.review-banner{padding:9px 20px;border-bottom:1px solid #232323;color:#969696;text-align:center;font-size:11px;font-weight:700;letter-spacing:.13em}.wrap{width:min(100% - 64px,1170px);margin-inline:auto}.site-header{width:min(100% - 64px,1220px);margin:auto;padding:25px 0;display:flex;align-items:center;justify-content:space-between;gap:20px}.brand img,.site-footer img{display:block;max-width:100%;height:auto;object-fit:contain}.button{display:inline-flex;justify-content:center;align-items:center;gap:20px;min-height:52px;padding:16px 24px;background:var(--yellow);border:0;border-radius:11px;color:#000;text-decoration:none;cursor:pointer;font-size:14px;font-weight:700;line-height:1.15;transition:background-color .18s,transform .18s}.button:hover{background:#fdfd3e;transform:translateY(-2px)}.button-small{min-height:45px;padding:13px 21px;text-transform:none}.eyebrow{margin:0 0 22px;color:var(--yellow);font-size:12px;font-weight:700;letter-spacing:.15em;line-height:1.3}h1,h2,h3,p{margin-top:0}h1,h2{font-weight:700;letter-spacing:-.055em;line-height:1.03}h1{font-size:clamp(45px,5.5vw,78px);margin-bottom:23px}h2{font-size:clamp(35px,4.2vw,57px);margin-bottom:22px}h3{font-size:25px;line-height:1.18;letter-spacing:-.025em;margin-bottom:12px}em{font-style:italic;color:var(--yellow)}p{color:var(--muted)}.hero{text-align:center;padding-top:32px}.hero-intro{max-width:710px;margin:0 auto 26px;font-size:19px;line-height:1.55}.hero-actions{display:flex;align-items:center;flex-direction:column;gap:15px}.subtle-link{font-size:14px;text-underline-offset:5px;color:#dadada}.discovery{max-width:1020px;margin:74px auto 0;text-align:left}.discovery-top{display:flex;justify-content:space-between;gap:20px;color:#777;font-size:10px;letter-spacing:.15em;font-weight:700}.discovery-query{display:flex;align-items:center;gap:18px;width:min(100%,570px);margin:14px auto 0;padding:19px 23px;border:1px solid #888888;border-radius:13px;background:#0e0e0e;box-shadow:0 0 34px #fdfd3e13;color:#fff;font-size:19px;font-weight:700}.discovery-query b{margin-left:auto;color:var(--yellow);font-size:25px;line-height:1}.search-icon{width:18px;height:18px;border:2px solid var(--yellow);border-radius:50%;position:relative;flex:none}.search-icon:after{content:'';position:absolute;width:8px;height:2px;right:-6px;bottom:-3px;background:var(--yellow);transform:rotate(45deg)}.discovery-stem{width:1px;height:42px;margin:auto;background:linear-gradient(var(--yellow),#555)}.discovery-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;position:relative}.discovery-grid:before{content:'';position:absolute;top:0;left:calc(12.5% - 1px);right:calc(12.5% - 1px);height:1px;background:#626262}.discovery-grid>div{position:relative;padding:26px 19px 22px;min-height:136px;border:1px solid #303030;border-radius:12px;background:#080808}.discovery-grid>div:before{content:'';position:absolute;top:0;left:50%;width:1px;height:25px;background:#626262;transform:translateY(-100%)}.discovery-grid strong{display:block;margin:7px 0 6px;color:#fff;font-size:22px;line-height:1.1}.discovery-grid small{display:block;color:#929292;font-size:13px;line-height:1.35}.track{display:block;width:24px;height:3px;border-radius:2px;background:var(--yellow);box-shadow:0 0 13px #fdfd3e5e}.section{padding-block:108px;scroll-margin-top:20px}.section-heading{display:grid;grid-template-columns:minmax(0,1.8fr) minmax(250px,.8fr);align-items:end;gap:55px;margin-bottom:40px}.section-heading>p{font-size:17px;max-width:350px;margin:0 0 6px}.area-list article{display:grid;grid-template-columns:62px 1fr 35px;gap:24px;align-items:start;padding:29px 0;border-top:1px solid var(--line)}.area-list article:last-child{border-bottom:1px solid var(--line)}.area-list article p{max-width:730px;margin:0;font-size:17px}.area-number,.area-mark{color:var(--yellow)}.area-number{font-size:16px}.area-mark{font-size:28px;line-height:1}.section-note{font-size:13px;line-height:1.5;color:#8b8b8b;margin:18px 0 0}.workflow{display:grid;grid-template-columns:minmax(0,.88fr) minmax(0,1.12fr);gap:78px;border-top:1px solid #252525}.workflow-intro>p:last-child{max-width:390px;margin:0}.steps{list-style:none;margin:0;padding:0}.steps li{display:grid;grid-template-columns:54px 1fr;gap:20px;padding:0 0 27px;border-bottom:1px solid var(--line);margin-bottom:27px}.steps li:last-child{border-bottom:0;margin:0;padding:0}.steps li>span{color:var(--yellow);font-size:30px;line-height:1;font-weight:700;letter-spacing:-.04em}.steps h3{font-size:21px;margin:0 0 8px}.steps p{font-size:16px;margin:0}.scope{display:grid;grid-template-columns:1fr 1fr;gap:70px;border:1px solid var(--yellow);border-radius:18px;padding:62px}.scope>div:first-child>p:last-child{max-width:450px;margin:0}.scope-box>div{border-bottom:1px solid #3a3a3a;padding-bottom:20px;margin-bottom:20px}.scope-box>div:last-child{border:0;padding:0;margin:0}.scope-box strong{display:block;margin-bottom:7px;font-size:18px;color:#fff}.scope-box p{font-size:16px;margin:0}.faq{max-width:1000px}.faq h2{margin-bottom:38px}details{border-top:1px solid var(--line);padding:22px 0}details:last-child{border-bottom:1px solid var(--line)}summary{list-style:none;position:relative;padding-right:40px;font-size:20px;line-height:1.35;cursor:pointer}summary::-webkit-details-marker{display:none}summary:after{content:'+';position:absolute;right:1px;top:-6px;color:var(--yellow);font-size:28px}details[open] summary:after{content:'−'}details p{max-width:750px;margin:15px 40px 0 0;font-size:16px}.contact{text-align:center;padding-top:65px;padding-bottom:110px}.contact>p:not(.eyebrow):not(.section-note){max-width:620px;margin:0 auto 26px;font-size:18px}.contact .section-note{margin-top:18px}.site-footer{border-top:1px solid #242424;padding:42px 24px 54px;text-align:center}.site-footer img{margin:auto}.site-footer p{margin:11px 0 2px;font-size:14px}.site-footer small{color:#777;font-size:12px}dialog{width:min(calc(100% - 32px),560px);padding:45px 38px;background:#0c0c0c;color:#fff;border:1px solid var(--yellow);border-radius:18px}dialog::backdrop{background:#000c}dialog h2{font-size:42px}dialog p{font-size:16px}.dialog-close{position:absolute;top:11px;right:18px;border:0;background:none;color:#fff;font-size:30px;cursor:pointer}
@media(max-width:850px){.section-heading,.workflow,.scope{grid-template-columns:1fr;gap:27px}.scope{padding:48px}.section-heading>p{max-width:680px}.workflow{gap:45px}.discovery-grid>div{padding-inline:13px}.discovery-grid strong{font-size:19px}.discovery-grid small{font-size:12px}}
@media(max-width:600px){.wrap,.site-header{width:min(100% - 36px,1170px)}.review-banner{padding:8px 10px;font-size:9px;letter-spacing:.06em}.site-header{padding:20px 0}.brand img{width:130px}.button-small{font-size:11px;min-height:42px;padding:11px 12px;gap:5px}.hero{padding-top:48px}h1{font-size:clamp(42px,11vw,56px);line-height:1.05}h1 br,h2 br{display:none}h2{font-size:clamp(35px,9vw,45px)}.eyebrow{font-size:10px;letter-spacing:.12em}.hero-intro{font-size:16px}.hero .button{font-size:12px}.discovery{margin-top:49px}.discovery-top{display:block;text-align:center;font-size:9px}.discovery-query{font-size:15px;padding:15px;gap:11px}.discovery-query b{font-size:19px}.discovery-stem{height:25px}.discovery-grid{grid-template-columns:repeat(2,1fr);gap:10px}.discovery-grid:before,.discovery-grid>div:before{display:none}.discovery-grid>div{min-height:108px;padding:14px}.discovery-grid strong{font-size:18px;margin:7px 0 4px}.discovery-grid small{font-size:11px}.section{padding-block:70px}.section-heading{margin-bottom:26px}.section-heading>p,.area-list article p{font-size:16px}.area-list article{grid-template-columns:32px 1fr;gap:12px;padding:25px 0}.area-number{font-size:13px}.area-list article h3{font-size:22px}.area-mark{display:none}.workflow{gap:28px}.steps li{grid-template-columns:39px 1fr;gap:13px}.steps li>span{font-size:24px}.steps h3{font-size:20px}.scope{padding:32px 22px;gap:30px}.faq summary{font-size:18px}.contact{padding-top:35px;padding-bottom:80px}.contact>p:not(.eyebrow):not(.section-note){font-size:16px}dialog{padding:42px 23px}dialog h2{font-size:36px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button{transition:none}.button:hover{transform:none}}

/* La búsqueda se traduce en trabajo SEO y después en canales a revisar. */
.discovery{margin-top:45px}.discovery-top{align-items:center}.discovery-query{animation:query-focus 12s ease-in-out infinite}.query-to-work,.work-to-channels{width:1px;height:34px;margin:auto;position:relative;background:#4b4b4b}.query-to-work>span,.work-to-channels>span{position:absolute;left:-3px;top:0;width:7px;height:7px;border-radius:50%;background:var(--yellow);box-shadow:0 0 14px #fdfd3eaa;opacity:0}.query-to-work>span{animation:packet-in 12s ease-in-out infinite}.work-to-channels>span{animation:packet-out 12s ease-in-out infinite}.seo-work{width:min(100%,710px);margin:auto;padding:19px 23px 23px;border:1px solid #444444;border-radius:14px;background:linear-gradient(135deg,#111111,#080808 65%);box-shadow:0 0 44px #fdfd3e0d;animation:core-focus 12s ease-in-out infinite}.seo-work-head{display:flex;align-items:baseline;justify-content:space-between;gap:12px;margin-bottom:18px}.seo-work-head>span{color:var(--yellow);font-size:10px;font-weight:700;letter-spacing:.14em;white-space:nowrap}.seo-work-head>strong{font-size:18px;letter-spacing:-.02em;line-height:1.2;text-align:right}.seo-work-actions{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}.seo-work-actions span{display:flex;align-items:center;justify-content:center;min-height:47px;padding:8px;border:1px solid #323232;border-radius:8px;background:#0b0b0b;color:#aaa;text-align:center;font-size:12px;line-height:1.25}.seo-work-actions span:nth-child(1){animation:action-one 12s ease-in-out infinite}.seo-work-actions span:nth-child(2){animation:action-two 12s ease-in-out infinite}.seo-work-actions span:nth-child(3){animation:action-three 12s ease-in-out infinite}.discovery-grid{margin-top:0}.discovery-grid>div:nth-child(1){animation:channel-one 12s ease-in-out infinite}.discovery-grid>div:nth-child(2){animation:channel-two 12s ease-in-out infinite}.discovery-grid>div:nth-child(3){animation:channel-three 12s ease-in-out infinite}.discovery-grid>div:nth-child(4){animation:channel-four 12s ease-in-out infinite}.discovery-grid>div:before{height:0}.discovery figcaption{max-width:690px;margin:17px auto 0;text-align:center;font-size:12px;line-height:1.45;color:#777}
@keyframes query-focus{0%,5%,18%,100%{border-color:#888888;box-shadow:0 0 24px #fdfd3e12}8%,15%{border-color:var(--yellow);box-shadow:0 0 32px #fdfd3e39}}@keyframes packet-in{0%,15%,28%,100%{opacity:0;transform:translateY(0)}17%{opacity:1;transform:translateY(0)}25%{opacity:1;transform:translateY(31px)}}@keyframes core-focus{0%,24%,57%,100%{border-color:#444444;box-shadow:0 0 44px #fdfd3e0d}28%,54%{border-color:#fdfd3e;box-shadow:0 0 46px #fdfd3e23}}@keyframes action-one{0%,28%,38%,100%{color:#aaa;border-color:#323232;background:#0b0b0b}30%,36%{color:#fff;border-color:#fdfd3e;background:#fdfd3e14}}@keyframes action-two{0%,38%,48%,100%{color:#aaa;border-color:#323232;background:#0b0b0b}40%,46%{color:#fff;border-color:#fdfd3e;background:#fdfd3e14}}@keyframes action-three{0%,48%,58%,100%{color:#aaa;border-color:#323232;background:#0b0b0b}50%,56%{color:#fff;border-color:#fdfd3e;background:#fdfd3e14}}@keyframes packet-out{0%,57%,68%,100%{opacity:0;transform:translateY(0)}59%{opacity:1;transform:translateY(0)}65%{opacity:1;transform:translateY(31px)}}@keyframes channel-one{0%,65%,73%,100%{border-color:#303030;box-shadow:none}67%,71%{border-color:#fdfd3e;box-shadow:0 0 24px #fdfd3e1e}}@keyframes channel-two{0%,71%,79%,100%{border-color:#303030;box-shadow:none}73%,77%{border-color:#fdfd3e;box-shadow:0 0 24px #fdfd3e1e}}@keyframes channel-three{0%,77%,85%,100%{border-color:#303030;box-shadow:none}79%,83%{border-color:#fdfd3e;box-shadow:0 0 24px #fdfd3e1e}}@keyframes channel-four{0%,83%,91%,100%{border-color:#303030;box-shadow:none}85%,89%{border-color:#fdfd3e;box-shadow:0 0 24px #fdfd3e1e}}
.discovery.is-away *{animation-play-state:paused!important}
@media(max-width:600px){.discovery{margin-top:49px}.discovery-top{display:flex;text-align:left;align-items:center;gap:10px}.discovery-top>span{font-size:9px;max-width:180px}.query-to-work,.work-to-channels{height:25px}.seo-work{padding:14px}.seo-work-head{display:block;margin-bottom:11px}.seo-work-head>span{display:block;margin-bottom:7px;font-size:9px}.seo-work-head>strong{display:block;text-align:left;font-size:16px}.seo-work-actions{gap:5px}.seo-work-actions span{min-height:55px;padding:5px;font-size:10px}.discovery figcaption{font-size:11px}}
@media(prefers-reduced-motion:reduce){.discovery *{animation:none!important}.seo-work-actions span{color:#fff;border-color:#777777}.discovery-grid>div{border-color:#777777}}

/* Cada ámbito abre su explicación privada. */
.area-list article{display:block;padding:0}.area-link{display:grid;grid-template-columns:62px 1fr 35px;gap:24px;align-items:start;padding:29px 0;text-decoration:none;transition:background-color .18s ease}.area-link:hover{background:#101010}.area-link:hover h3,.area-link:hover .area-mark{color:var(--yellow)}.area-link h3{transition:color .18s ease}.area-link:focus-visible{outline-offset:3px}
@media(max-width:600px){.area-list article{padding:0}.area-link{grid-template-columns:32px 1fr;gap:12px;padding:25px 0}}